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C R S I F
Our Focus: Driving Road Safety Through Innovation and Action

From empowering youth to pioneering AI Solutions!

CRSIF integrates education, data, and community action to build a safer, smarter, and more inclusive Canada. Our work is concentrated in five strategic pillars designed to deliver real-world impact now.

Community Road-Safety Education & Awareness

Focus: Delivering high-visibility, low-cost road safety knowledge directly to families, schools, and local communities. We equip communities with the tools to foster a culture of safety:

  • “Safer Streets Week” campaigns for schools and seniors
  • Turnkey Safety Kits, including educational slides, posters, and checklists
  • Programs focusing on "Vision Zero Principles" and corporate social responsibility (CSR) partnerships

Immediate Goal:
Successfully train and launch awareness campaigns in 10 communities across Canada, demonstrating measurable proof of impact through local media coverage.

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Senior & Vulnerable Road-User Safety

Focus: Ensuring aging Canadians and mobility-limited users remain confident, capable, and safe on the road. We address the unique challenges facing this demographic:

  • Senior Road Refresher Clinics and customized educational workshops.
  • Partnerships with health, vision, and healthy aging organizations.
  • Programs developed in collaboration with insurers to promote safe mobility for all road-users.

Immediate Goal:
Publish evidence-based results showing how our programs increase driver confidence and lead to a reduction in reported incidents among senior participants.

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Youth Road-Safety Ambassador Network

Focus: Empowering the next generation by turning students into peer-to-peer road safety advocates and community leaders. This initiative leverages digital learning and mentorship:

  • Online curriculum based on the MTO-approved BDE Digital program.
  • Youth Champion credentials and recognition for peer leadership.
  • Innovation and CSR grants supporting student-led safety campaigns.

Immediate Goal:
Successfully launch the Ambassador program in five core schools within the first year, securing a national media story to demonstrate scalability and impact.

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Community Data & Insights Program (AI-Driven)

Focus: Transforming local crash data and citizen observations into clear, visual insights that enable smarter municipal decision-making. We turn data into prevention using technology:

  • Blending open-source collision data with targeted citizen surveys.
  • Exclusive professional-development webinars and training for members.
  • Structuring sponsorships and institutional memberships to ensure long-term sustainability.

Immediate Goal:
Publish the Canada Community Road Safety Snapshot in 2026, providing the first comprehensive, data-led overview of community risk profiles.

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Partnerships, Training & Recognition

Focus: Building a robust, national network of educators, industry partners, and community leaders committed to safety innovation. We grow the movement through collaboration:

  • Formal Road Safety Partner recognition and badging.
  • Exclusive professional-development webinars and training for members.
  • Structuring sponsorships and institutional memberships to ensure long-term sustainability.

Immediate Goal:
Secure a minimum of 10 institutional strategic partners, generating $20,000 in seed funding to immediately drive program sustainability and availability.

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Be The Change

Join a National Effort to Build Safer Roads and Inspire the Next Generation.

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