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C R S I F

Our Goal

Young Canadians are the future of every road, every city, and every community. Yet youth aged 15–24 account for nearly one-quarter of all road fatalities in Canada — a staggering reality that can only change when education is led by peers, powered by purpose, and amplified by technology.

The Youth Road-Safety Ambassador Network is CRSIF’s national flagship program that empowers high-school and college students to become leaders, creators, and changemakers in their own communities. This initiative turns youth from passive recipients of safety messages into active advocates who influence their peers, challenge risky norms, and design creative campaigns that make road safety a part of youth culture.

What We Do

Curriculum, Recognition, Real-World Leadership

A modern, student-first model that blends learning with action.

Online Ambassador Curriculum

Built with BDE Digital, our self-paced curriculum combines storytelling, micro-modules, and gamified impact challenges.

  • Distracted & impaired driving prevention
  • Pedestrian & cyclist awareness
  • Social-media responsibility & safe-content creation
  • Basic first-aid & emergency-response awareness
  • Climate-conscious mobility (walk, bike, transit)

Every learner completes a mentor-guided action project.

Youth Champion Badge & Credits

Participants earn the CRSIF Youth Champion Badge, OSSD-eligible volunteer hours, digital certificates, and LinkedIn-verifiable credentials.

  • School & municipal endorsement
  • Annual awards for creativity & measurable impact
  • Great for scholarships and early-career resumes

Student-Led Campaigns & Peer Education

Ambassadors plan and launch campaigns that speak youth language — online and on campus.

  • “#DriveAlive” no-phone pledge week
  • “Ride Kind” etiquette micro-campaign
  • “Glow Up & Show Up” visibility design contest
  • Assemblies, booths, podcasts, reels & more
Why It Matters

Peer-Led Programs Change Behaviour Faster

  • Youth are the most digitally connected and influential generation; when they lead, messages travel further.
  • Peer-to-peer models consistently outperform lectures for attitude and behaviour change.
  • Every informed young driver multiplies safe habits across families, schools, and communities.

CRSIF’s approach aligns with Vision Zero and the UN SDG 3.6 target to reduce road injuries and deaths — developing the next generation of leaders, educators, and innovators.

Impact Goals (2025–2027)

20 Schools Enrolled
1,000 Youth Ambassadors
10,000 Students Trained
-20% Risky-Behaviour Intent

Measured via pre/post surveys, social analytics, and school feedback.

Funding & Impact

Clear Request, Measurable Results

Funding Ask (Launch 2025–2027)

$60,000 to deploy the Network to 20 schools and recognize 1,000 youth leaders.

  • Curriculum design & hosting (BDE Digital)
  • Teacher/mentor training webinars
  • Student micro-grants ($200/school)
  • Badges, certificates & annual awards
  • Measurement & evaluation tools

Evaluation Approach

Pre-/post-training surveys, social-media reach analytics, and school feedback data feed into a national dashboard tracking outcomes and ROI for funders, insurers, and government partners.

Sponsor a School Preview Ambassador Kit
Get Involved

Join the Movement

When youth lead, communities listen. When they act, change spreads.

Schools & Boards

Adopt the curriculum for volunteer credit or as an extra-curricular program. CRSIF provides modules, training, and recognition frameworks.

Teachers & Mentors

Integrate topics into civics, health, or leadership. Become a certified CRSIF mentor and guide youth toward real-world impact.

Corporate & Community Sponsors

Support youth-led campaigns as a sponsor or judge. Receive CSR recognition and co-branding on school events and media stories.

Youth Volunteers

Join the Network — lead a campaign, earn credits, and inspire friends to make Canada’s roads the safest in the world.

Start a Pilot info@roadsafetycanada.org
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